If you need your brand to be known globally, your marketing goals must involve an international strategy. And the easiest way to go international is through digital means and the ‘organic’ way to do is through SEO.
SEO is already being used to make a brand reach the nooks and corner of the market. While this practice is essential to reach a niche audience, it is not enough to grow a business. To grow a business, it is important to widen your target audience and the best way to achieve that is through international SEO.
What is international SEO?
International search engine optimization is the process of optimizing your website so that search engines can identify the countries you wish to reach. It helps you rank your site for a specific country through preferred keywords in different languages.
It mostly involves putting out content that is relevant for users in different targeted areas. The content can be tailored according to different languages and cultures.
Who needs International SEO?
If your target audience is based out of other countries from where you are located, it is time for you to optimize your website to create a better experience for all your ‘unique’ visitors. And any business looking to expand globally should make use of international SEO.
Other important factors to consider:
- If your brand/business has a huge customer base globally
- If you are looking to operate a business in different countries
- If your customers speak a wide range of languages
There is significant demand and need for international SEO and hence it is pivotal to look for the best international SEO companies in Mumbai.
There are some key points to consider for an effective international SEO strategy:
Just like any other form of planning, this too needs thorough research. It will give you an idea about the potential in each targeted region and help you set up future goals.
You can start by identifying your top international countries and the behavioral trends of your international visitors. Also, it is important to know the current status of the international organic search, which brings us to the next point.
The next key step is to target the countries where keywords have sufficient organic search volume. The keywords should not only be relevant but also reasonably competitive. Ideal traffic can be garnered by language-based targeting that could help the engagement rate as well.
This is the most obvious step. Now that you have your target audience, the content in your site should be optimized accordingly. The content should be relevant and must be user-focused. By making it clear that your page is for your targeted audience, you’re increasing the chances that they’ll have a positive experience.
On the surface, international SEO may seem like a foreign concept but there are few international SEO agencies in Mumbai that make the job easier for you.
So do not wait up, it is time to go international!